I will talk about "Blogs and Pod Casts as Interactive Tools – User-Generated Content Revolution" and will focus on how marketers can leverage this powerful, user-generated content revolution to build brands.
Here's more information about the conference:
The Internet and Mobile Marketing Summit 2007
'Global Trends for an Interactive Philippines'
Interconnection. Integration. Innovation.
'Global Trends for an Interactive Philippines'
Interconnection. Integration. Innovation.
August 09-10, 2007
Hotel Intercontinental, Makati City, Philippines
Hotel Intercontinental, Makati City, Philippines
Organized By: Internet and Mobile Marketing Association of the Philippines (IMMAP)
We are currently witness to nothing less than a global marketing revolution. With more and more consumers globally embracing digital mediums such as the internet and mobile, brands are increasingly shifting their marketing investments to these new media channels. In the United States alone, various research groups estimate that anywhere from 8-10 % of total advertising spending is already being invested in digital mediums. The rest of the world, meanwhile, is fast catching up, as brands race to connect with the billions of digitally-tuned in consumers.
On August 9-10, 2007, marketing history in the Philippines will mark a true milestone, as nothing less than the world's biggest titans in internet and mobile marketing visit our country for a first-ever Summit on Internet and Mobile Marketing. Learn powerful campaign strategie and techniques straight from the foremost international and local experts that will help your brand connect with the country's close to 40 million mobile phone users and 10 million internet users.
Learn the secrets of the trade and craft your digital marketing campaigns, now!
Who Should Attend:
Managing Directors, CEOs, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Media Managers, Content Providers and those involved in marketing/advertising using the internet and mobile.
Registration Fee: P8,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
Discounts and Early Bird Payment:
- 15% for IMMAP Members
- 10% for Early Bird with payment due June 30, 2007
- For a group of 5, One is free.
KEY CONFERENCE TOPICS
Day 1, 09 August 2007, Thursday
- Using Digital Channels to Connect with Prosumers (9:00-9:45am)
International best practices on internet marketing, from the perspective of global advertising network Euro RSCG, voted by Ad Age Daily as the "Advertising Agency of the Year" for 2006.
Speaker: George Gallate, CEO, Euro Group - Pinoy Attitudes and Behavior Towards Internet and Mobile Advertising (10:00-10:45am)
Learn the Filipino consumer's overall behavior and attitude towards internet and mobile advertising through the most comprehensive consumer research ever conducted on internet and mobile advertising. Research focuses primarily on consumer attitudes towards internet and mobile advertising, ie, willingness to receive digital advertising, preferred types of digital advertising delivery, etc.
Speaker: Carol Ann Sarthou, Managing Director, Synovate - Building Brands through Internet Marketing: A Local Perspective (11:00-11:45am)
The Philippines is home to many successful, home-grown internet marketing campaigns that have significantly built the business of numerous brands in the country. Learn best practices and approaches in internet marketing from local experts who will share some of the country's best internet marketing campaigns launched.
Speaker: Donald Lim, CEO, Yehey.com - The Digital Brand Experience (1:30-2:15pm)
Learn how digital marketing mediums such as the internet and the mobile phone help enhance customers' experiences with the brand, and thus help build brand equity and long-term customer loyalty.
Speaker: Matec Villanueva, CEO, Publicis Manila - Emerging Trends in Internet Marketing (2:30-3:15pm)
a) Social Networking as a Potent New Marketing Tool (2:30-2:50pm)
Overview of the phenomenon of social networking sites, and how marketers can leverage and tap this new marketing medium
Speaker: Michael Palacios, General Manager, Pinoy Exchange
b) Blogs and Pod Casts as Interactive Tools - User-Generated Content Revolution (3:00-3:20pm)
The phenomenon of blogs and pod casts spread over the world wide web, how can marketers leverage on this powerful new consumer interaction point.
Speaker: Janette Toral, CEO, Digital Filipino, Inc. - Building Brands through Mobile Marketing: A Local Perspective (3:30-4:15pm)
The Philippines, the undisputed SMS capital of the world, is home to some of the world's most successful mobile marketing campaigns. Learn best practices and approaches in internet marketing from local industry experts who will share some of the country's best mobile campaigns.
Speaker: Arthur Policarpio, CEO, Global Wireless Connections, Inc. - International Best Practices and Future Trends in Internet Advertising (4:30-5:15pm) Learn international approaches in internet advertising from one of the industry's global pioneers and titans.
Speaker: Tom Sipple, Managing Director, Yahoo! Southeast Asia
Day 2, 10 August 2007, Friday
- How the World's Largest Internet Company Helps Bring Together Brands and Consumers (9:00-9:45am)
Learn tips of the trade, secrets and techniques from the most successful internet marketing company in the world.
Speaker: Aileen Apolo, Country Consultant, Google Philippines - New Approaches in Digital Marketing (10:00-10:45am)
Learn powerful, breakthrough new approaches and techniques in mobile and internet marketing.
Speaker: Nix Nolledo, CEO, Xurpass, Inc. - Multi-Channel Marketing Effectiveness: Successfully Integrating Internet and Mobile with Traditional Media Channels (11:00-11:45am)
Truly effective marketing campaigns leverage the power of both traditional and non-traditional mediums. Learn global approaches and best practices in successfully integrating internet and mobile with traditional media channels, for a truly effective marketing campaign.
Speaker: Yota Mitsunobu, Chief Consultant, Interactive Communications Division, Dentsu - Marketing Opportunities in Online Gaming (1:30-2:15pm)
The booming global gaming industry offers significant opportunities for marketers to promote their products to consumers via a new, highly-interactive and engaging digital channel. Learn how to tap this medium from international experts in the field.
Speaker: Enrique Gonzalez, CEO, IPVG - Creating Time, the New Brand Challenge (2:30-3:15pm)
The next generation in successful digital media planning involves the fundamental shift from "buying time" to getting consumers to spend time with the brand.
Speaker: Bob Maher, Chief Technology Officer, Isobar - Marketing Opportunities in Mobile Advertising (3:30-4:15pm)
How do we advertise our brands to the close to 40 million mobile phone users in the Philippines? Learn consumer best practices and powerful new marketing techniques that will help your brand connect with the country's mobile users.
Speaker: Ferdinand de la Cruz, Head, Wireless Business Group, Globe Telecom Inc. - Panel Interaction and Exchange (4:30-5:30pm)
Conference keynote international speakers, together with some local speakers, to summarize views and learnings for the Conference, with Q&A from the audience.
Please make the check payable to: Fiera de Manila, Inc.
For more details, please call: +632-8960639, 8960637, 8996216, fax: +632-8960637, 8902101, email: fiera@info.com.ph, visit web site.
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