Last April 7, I got asked to do a presentation on how to maximize social media tools. However, as #iblog10 just finished, my passion on blogging just got renewed and anchored my sharing on the lessons learned from it.
Will also be doing a free webinar session about this topic on April 12 Saturday 2pm to 3 pm. Just sign-up to join.
Social Media complimenting the Customer Lifecycle
The use of blogs and social media should be within the framework of serving the customer throughout the customer lifecycle (contact, connection, conversation, consideration, consumption, and community). It must always have the customer in mind - being of service to them.
Blogging is a must
Although social media has taken a lot of our time in communicating with our customers, our respective blogs should not be neglected. As social media policies and processes kept changing, that is out of our control, our blogs will remain to be the most stable and should be utilized as the primary archive of our activities and insights.
Blogging is also growing in the Philippines in terms of numbers and influence. There are more blogs today in the
top 500 sites of the Philippines as reported by Alexa. It is up to each professional on how they will use their blog to support their career, personal life, or business.
Measure your progress
The good thing about blogging and social media tools today is that measurement or analytics tools are available. Check it and see whether you are effective in using it - to meet your goals, intention, and purpose.
Network offline
Blogging and using social media is not enough. Find ways where you can meet and mingle with peers in your niche. If there is an opportunity for you to share what you know, don't hesitate to step up and let yourself be heard.
Be at the top of your game
I truly admire the likes of Maria Ressa and Howie Severino as they don't hesitate to reach out to bloggers and digital influencers whenever the opportunity arises. They engage and do this both online and offline. This most especially true of Maria Ressa.
Are we ready for mobile?
As bloggers and social media users, we are active users of mobile devices. If there are opportunities where specialized applications can be built that compliments your content or what you do, I suggest going for it.
Focus on your passion, intention and purpose
If they are clear and knew where you want to go, I believe everything else will follow.
